Unlike Western individualism, Indian lifestyle revolves around a collectivist family structure. Content that ignores the role of the "bade log" (elders) or the chaos of cousin rivalries fails to capture reality.
However, for every low-effort clickbait video, there were genuine artistic endeavors. The format gave voice to Marwari filmmakers who had been rejected by mainstream cinema because their dialect was deemed "too niche" or their stories "too local." marwadi+xdesi+mobi+2021