Her content in 2023 focused heavily on "Get Ready With Me" (GRWM) formats and aspirational lifestyle themes:
However, Soraya’s management of her brand in 2023 was impressive. She managed to avoid the common pitfall of alienating her core audience when launching subscription services. By keeping her mainstream social media engaging and high-quality, she successfully funneled her most dedicated fans to her paid platforms without making her free content feel like a mere advertisement.
: Beyond fashion, she began sharing more about her "personal growth journey," discussing transitions from past insecurities to building a business-oriented mindset focused on wellbeing. Niche Interests