Traditional wellness marketing often exploits insecurity. It sells detox teas, calorie restriction, and punishing workout regimes under the guise of "self-improvement." This approach leads to several pitfalls:
Instead of asking, "How many calories will I burn?" ask, "How will this make me feel?" Traditional wellness marketing often exploits insecurity
Scholars have criticized mainstream "wellness" body positivity for being "gentrified" by white, thin, and cis-normative standards, often ignoring the movement's Black fat and queer activist roots. Impact of Media & Influencers and cis-normative standards